01 Creative growth partner
A month of content. Ads that put your business in front of the right people.
Turn one organized production day into content for your social channels and ad campaigns. Strategy, filming, editing, publishing and ad management handled by one accountable creative partner.
02 The problem
Your work is good. The proof of it isn't.
Great businesses lose work because they look average online. A prospect finds you, scrolls for a few seconds and makes a judgment before you ever get to speak. A strong presence builds that trust before the conversation even starts, which is what turns a lookup into a paying customer. Consistent content gives prospects a reason to trust you. Paid ads help put that content in front of potential customers. I bring both together.
03 Proof
I've spent a decade building audiences and content systems.
This is not a theory-only agency. I have built, operated and grown social channels at scale, then applied the same research, creative and publishing principles to new brands and client accounts.
Head of Social Media · 10 years
The largest skateboarding media brand in the world
Grew TikTok and Instagram to audiences of roughly 1M followers each, and built YouTube to 5.5M subscribers.
- Owned social growth, content systems and creative direction
- Directed formats, titles, thumbnails, filming and publishing
- Worked across brand partnerships including LEGO, PepsiCo and Mountain Dew
Founder & creator · under 12 months
Built from a cold start using the same content principles
My own YouTube channel. No existing audience and no established brand behind it.
- Built the channel from scratch: concept, filming, editing and packaging
- Applied the same research process used at Braille
- Proof the playbook can travel beyond one brand
04 What we do
Content that builds trust. Ads that reach new customers.
You do not need to coordinate a strategist, shooter, editor, social manager and ads manager yourself. You get one accountable creative partner and one point of contact.
Strategy
Audience, competitors, positioning, content pillars, hooks and concepts decided before production.
Production
Organized on-site filming with scripts, interview questions and a shot list prepared in advance.
Editing
Short-form video, photography and campaign-ready creative turned into finished assets.
Publishing
Captions, calls to action, scheduling and posting to the social channels agreed for your ongoing partnership.
Ad campaigns
Ad concepts, creative and copy, campaign setup, audience targeting and ongoing management to reach potential customers.
Improvement
Content and campaign performance gets reviewed, with creative, audiences and budget allocation adjusted around what drives meaningful inquiries.
05 How it works
One system for content and ads.
I own the strategy and quality of the system. Production and post-production can involve trusted specialists as the work requires, while you keep one point of contact from planning through publishing and campaign management.
Research
Audience, competitors and proven formats for your market.
Plan
Content concepts, ad angles, scripts and a shot list prepared before the shoot.
Produce
One organized production day built to capture the month efficiently.
Launch
Publish your content and launch ads with agreed audiences and budgets.
Improve
Review content and ad results, test creative and refine campaigns throughout the month.
Typical monthly system
06 Partnerships
Start with the level that fits the business.
Every partnership is tailored to your goals. We agree on content quantities, ad creative variations, platforms and responsibilities before work begins. Your proposal makes clear how ad assets count toward the agreed deliverables.
Content & Ads Pilot
A defined project to create content and launch a managed ad campaign before an ongoing partnership. Deliverables, campaign duration and ad budget are agreed before kickoff.
- Brand and social presence audit
- Positioning and competitor review
- One production session
- 8–15 finished short-form videos
- Ad creative and copy
- One ad campaign: setup and audience targeting
- Ad launch, management and optimization during the pilot
- Content and ad performance review with next-step recommendations
Founding Partnership
The starting ongoing partnership for an established business that needs a consistent content and advertising system.
- Strategy, planning and monthly production
- 15–30 short-form videos depending on scope
- Hooks, scripts and on-camera direction
- Captions, calendar and scheduled posting
- Ad creative, copy and campaign setup
- Audience targeting and ongoing ad management
- Monthly content and ad reporting with ongoing optimization
Local Authority System
For businesses that need more production volume, more creative testing or a broader content footprint.
- Everything in the Founding Partnership
- Additional production capacity
- Expanded short-form and ad creative testing
- Optional long-form content
- More frequent strategy and performance review
07 Get started
Let's build your content and advertising plan.
Send me your business and where you show up online. I'll review it before the call and come prepared with specific content opportunities, ad angles and campaign ideas.
08 FAQ
A few things worth knowing.
Do I need to know what to say on camera?
No. Hooks, scripts and interview questions are prepared in advance, and you are coached through production.
Do you come to my business?
Yes. Production is built around the place where your work actually happens.
Do you handle posting?
Yes. Ongoing partnerships include captions, a content calendar, scheduling and posting to agreed channels. We confirm platform access and your approval process before kickoff. Organic posting for the pilot is agreed separately.
Do you create and run ads?
Yes. The pilot and ongoing partnerships include ad creative and copy, campaign setup, audience targeting, management and performance reporting. We agree on platforms, campaign goals, tracking and scope before kickoff.
How is ad spend handled?
You approve the advertising budget and pay the ad platform directly through your own account. Ad spend is separate from the service fee for both the pilot and ongoing partnerships. You retain ownership of your account.
Do you guarantee views or leads?
No specific view or lead number is guaranteed. The promise is a professional, repeatable creative system informed by performance data and improved over time.
Can we start smaller?
Yes. The Content & Ads Pilot includes content production and a managed ad campaign so you can experience the process before an ongoing partnership. Campaign duration, scope and ad budget are agreed before kickoff.