Strategy, monthly production and campaign-ready creative across Los Angeles and the Bay Area.
01 The problem
Great businesses lose work because they look average online
Your work is good. The proof of it isn't. A prospect finds you, scrolls for four seconds, and quietly decides you're the same as everyone else. Before you ever get to speak.
02 What I do
I become your outsourced creative department.
No internal hire. No fragmented freelancer stack. One creative partner managing the entire proven system.
Strategy
What to make, who it's for, and why it should work. Decided before anyone picks up a camera.
Production
One organized production day each month. I arrive with the concepts, scripts, gear and shot list already prepared.
Content
Short-form videos, long-form content and photography, edited for the platforms where your customers spend their time.
Advertising Creative
I make the content first. What performs organically becomes what I put money behind.
Brand Direction
A consistent voice, visual direction and market position across every piece of content.
Testing & Improvement
I study what earns attention, identify what should be repeated and use real performance data to sharpen next month's creative.
03 Why me
I spent 10 years building the biggest skateboarding media brand in the world.
I wasn't brought in to consult on one campaign. I worked inside the brand, shaping the ideas, formats, titles, thumbnails, publishing systems, partnerships and creative decisions that built its audience.
YouTube views on a brand I built from the inside. Not a campaign I consulted on.
Subscribers grown on that channel, one upload at a time.
Followers reached on multiple accounts I helped launch from zero.
Subscribers on my own channel, built in under a year. Proof the playbook travels.
04 The offer
One creative system. Three ways in.
What every package builds you
Creative Blueprint Sprint
A complete 30-day creative plan that your business owns outright. Produce it with me or take it to your existing team.
- Competitor research
- Brand and content audit
- Positioning and messaging recommendation
- 15 complete video scripts, ready to shoot
- One advertising script
- Shoot plan
- 30-day creative roadmap
- Fully credited toward your first month when you begin a retainer within 14 days
Market Leader Creative System
The full system, at the founding rate. You're early, so the price is lower. In exchange, I build a case study from your results.
- Initial creative and competitor audit
- Brand positioning, messaging and creative direction
- Monthly content strategy
- Proven-format research adapted to your industry
- One organized production day each month
- 24 short-form videos
- One long-form founder, educational or project video
- Professional project and team photography
- Four to six dedicated advertising concepts
- Multiple hook and CTA variations
- Organic content distribution plan
- Meta campaign setup and creative testing
- Monthly creative-performance review
- Monthly strategy meeting
Market Leader Plus
Everything in the core system, scaled up. For heavy hiring, multiple locations, or a brand that wants to be unmissable.
- Initial creative and competitor audit
- Brand positioning, messaging and creative direction
- Monthly content strategy
- Proven-format research adapted to your industry
- Two organized production days each month
- 30 short-form videos
- Two to four long-form videos
- Professional project and team photography
- Four to six dedicated advertising concepts
- Multiple hook and CTA variations
- Organic content distribution plan
- Meta campaign setup and creative testing
- Monthly creative-performance review
- Monthly strategy meeting
- More advertising creative
- Recruitment content
- Customer case studies
- Weekly strategy access
Custom AI system includedA dedicated AI automation implementation, scoped and optimized around your company's workflows.
Deliverables, schedule and approval dates are agreed in writing before you pay a cent.
If I miss an agreed production or delivery date for a reason within my control, the affected portion is credited toward your next month. You show up to the production day, I handle the research, scripting, editing and delivery. Ad spend is billed by you, direct to the platform.
- 1 dayOne organized production day per month, plus timely approvals. I handle research, planning, scripting, editing and delivery.
- 14 daysFirst content delivered within 14 days of the initial production day, subject to timely approvals.
- 90 daysInitial term. Month to month after that. Cancel any time.
- BonusPay the first 90 days up front and the Blueprint Sprint is included free.
90-day initial term Billed monthly in advance Ad spend paid separately by the client Advanced media buying referred to a specialist
Tell me about your company. I'll review your current online presence and reply with a short written diagnosis and a few creative directions we can explore. The shoots, stories or formats I'd start with. The full concept and script build lives in the Blueprint Sprint.